1. The widely used search engine Google began as a small, two-man operation, but has transformed into the massive company that it is today. Originally, the inventors of Google wanted to sell their invention, but no companies would buy it because search engines were not widely used at the time, and they didn't think Google would make any money. When the inventors decided to make their own company, Google flourished and grew. Search engines became more popular, and other search engines improved to compete with Google. They introduced targeted advertising, which presents people with ads based on their search queries. This is how Google makes so much money and has grown into such a huge success.
2. Google faces challenges such as staying ahead of the competition, and keeping up with the rapidly expanding internet.
3. Marketing and performance are the keys to staying ahead of the competition. Google has to be the biggest name, the one that you hear every day, in order to stay ahead. It also has to give good results fast.
4. GoogleBot is a program developed to find every page on the internet to put it into Google's archives. It organises the pages in the archive. When someone searches something, results are organised with a complicated algorithm in order of relevance. It uses statistics such as the number of incoming links and hits to find the most relevant pages, because the most useful pages will be the most popular.
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